Billboards (OOH)
Mission Federal Credit Union & Sempra
During Sempra’s 25th anniversary year I was honored to create an OOH campaign that ran in Times Square and Silicon Valley. Additionally, I also created environmental signage for the New York Stock Exchange too. These activations were impactful, dynamic and achieved instant brand recognition.
At Mission Federal Credit Union, I enhanced and revitalized their outdoor and mobile advertising campaigns. Your message has to be concise and smart. Brand recognition is key; the logo mark must be clear. I alternated designs seasonally: the first established the brand and featured elements unique to Mission Fed; and the second design series helped infuse diversity and inclusion into their campaigns. I am very proud of the work I did on these campaigns, whether it was a bus, billboard, van, or mobile shelter. It was always satisfying to know how widespread, well-received, and successful my Mission Federal Credit Union advertising campaigns were.
![](https://freight.cargo.site/t/original/i/afbc0cb2c77215bbbdcd3fd0d74d32f31ce32d7696745e03da17f481c4fff7b0/crop.png)
![](https://freight.cargo.site/t/original/i/554d559d07584733802895b9a11f2ecf4d32c3b3004795ca51a29887322e82bd/Outdoor_Winter16_670.png)
![](https://freight.cargo.site/t/original/i/b07227f5c61443f16ae889fb5802ef76e006459d2f6a2ddad829a8c1c46ecb31/MFCU_Outdoor_Winter15_HUB.png)
![](https://freight.cargo.site/t/original/i/7e587f91930719e306dd662843c0469bfd65908697182b139e0a5646225288c1/HR-Sempra-TS-Photo-AJ-20230629-0007-PRESS-21.jpg)
![](https://freight.cargo.site/t/original/i/6db11a91ba5d91f51cbc45428c7795f86b22eb505ac155f4813baff1314a4421/Outdoor_SUMMER15_HUB.png)
![](https://freight.cargo.site/t/original/i/468bb1ac61aeaa6b49393fc9957396fb089f2a9caeb61171e65ce16fbfee6e9f/MFCU_VanWrap_FINAL.png)