Billboards (OOH)

Mission Federal Credit Union & Sempra

During Sempra’s 25th anniversary year I was honored to create an OOH campaign that ran in Times Square and Silicon Valley. Additionally, I also created environmental signage for the New York Stock Exchange too. These activations were impactful, dynamic and achieved instant brand recognition. 

At Mission Federal Credit Union, I enhanced and revitalized their outdoor and mobile advertising campaigns. Your message has to be concise and smart. Brand recognition is key; the logo mark must be clear. I alternated designs seasonally: the first established the brand and featured elements unique to Mission Fed; and the second design series helped infuse diversity and inclusion into their campaigns. I am very proud of the work I did on these campaigns, whether it was a bus, billboard, van, or mobile shelter. It was always satisfying to know how widespread, well-received, and successful my Mission Federal Credit Union advertising campaigns were.