During my time at Mission Federal Credit Union, I worked on developing and enhancing their outdoor and mobile advertising campaigns. Outdoor advertising is a unique challenge; you have a massive canvas with the potential of reaching thousands of customers very quickly. Your message has to be concise and smart. Brand recognition is key; the logo mark must be clear and coordinating message appropriate. I alternated designs seasonally: one established the brand and featured elements unique to Mission Fed, and the second design series helped infuse diversity and inclusion into their campaigns. I am very proud of the work I did on these campaigns, whether it was a bus, billboard, van, or mobile shelter. It was always satisfying to know how widespread, well-received, and successful my Mission Federal Credit Union advertising campaigns were.