Event Design: Conference

Various Clients, 2007 – Present

Creating collateral for special occasions is always thrilling; you set the tone visually with the Save The Date, and each successive design should continue to compliment the next one after it. I’ve created pieces for corporate centennial celebrations, weddings, multi-day conferences, and a star-studded charity concert. It’s important that the theme is clear, unique, and fresh. Whether I’m creating a gold embossed napkin or a logomark that will be projected on the side of a 5-star hotel, I strive to make each event design exceptional and memorable.

Todd + Jacob had a clear vision for their special day. Their goal was to keep it modern, clean, masculine, elegant and above all else not “basic”. The result was a distinguished approach; no script fonts allowed, and the only florals permitted were the live flowers on the table settings!

I developed a logo mark that helped established the event identity. We rolled out the graphics on their wedding website as well to make the wedding branding seamless. I also created a favicon that was used in partnership with, and in lieu of with the T+J logo mark.

The couple hired one of my favorite illustrators (Tyler Feder) to create a custom portrait that we applied to items like the drink menu, gelato cups and water bottles. Her illustration added a bit of whimsy to the other branded pieces, a nod to the couple’s fun spirit.

In addition to the wedding suite (which included outer envelopes, inner pocket envelope, mounted invitation, details card,RSVP card, enclosure and Sunday brunch invite) I also worked on their save-the-date card, digital deliverables for their wedding website, day-of artwork (menu place settings, table-top signage, aforementioned giveaway items and thank you cards.

I’m incredibly proud of this project, it was truly an honor to work with this sweet couple!

Billboards & Vehicle Wraps

Mission Federal Credit Union

During my time at Mission Federal Credit Union, I worked on developing and enhancing their outdoor and mobile advertising campaigns. Outdoor advertising is a unique challenge; you have a massive canvas with the potential of reaching thousands of customers very quickly. Your message has to be concise and smart. Brand recognition is key; the logo mark must be clear and coordinating message appropriate. I alternated designs seasonally: one established the brand and featured elements unique to Mission Fed, and the second design series helped infuse diversity and inclusion into their campaigns. I am very proud of the work I did on these campaigns, whether it was a bus, billboard, van, or mobile shelter. It was always satisfying to know how widespread, well-received, and successful my Mission Federal Credit Union advertising campaigns were.

Branding

Corporate Clients | 2007 – Present

I’ve had the privilege of working with several well-known brands. I take my job of establishing and promoting those brands very seriously. In a highly saturated market, increasing brand recognition is my ultimate goal. Through my design, I have helped elevate brands like Scripps Health, Mission Federal Credit Union, MedStar and AMN Healthcare. I have helped corporate organizations define, solidify, and transition their brand standards. Internally, I act as a brand ambassador and champion to clarify brand-wide standards for team members and vendors alike. I help brands expand those guidelines by showcasing creative solutions that enhance and reinforce their strength in the marketplace. 

Logo Development

Various Clients, 2007 – Present

Creating logo marks is always an exercise in patience, creativity, and collaboration. I have developed logos for multi-day events, blogs, weddings, corporate programs, and personal businesses. I enjoy creating clean and unique marks that are easily recognizable and work across various platforms. Logo usage requires more than just creating print iterations; you must now also consider the various digital platforms, plus their social media counterparts. It’s a problem I love solving and I constantly find myself researching unique solutions.