Branding

Corporate Clients | 2007 – Present

I’ve had the privilege of working with several well-known brands and I take my job of establishing and promoting those brands very seriously. In a highly saturated market, increasing brand recognition is my ultimate goal. Through my designs, I have helped elevate brands like Sempra, Scripps Health, Mission Federal Credit Union, MedStar and AMN Healthcare. I have helped corporate organizations define, solidify, and transition their visual brand guidelines. I also act as a brand ambassador, and clarify those brand standards for internal team members and vendors. Whether it’s an ad campaign (paid or organic), social media, corporate website, internal campaign or external activation, I develop creative solutions that help enhance and reinforce brand strength in the marketplace. 

Branded Event Activations

Various Clients, 2007 – Present

Creating collateral for special occasions is always thrilling; you set the tone visually with the Save The Date, and each successive design should continue to compliment the next one after it. I’ve created pieces for corporate centennial celebrations, weddings, multi-day conferences, and a star-studded charity concert. It’s important that the theme is clear, unique, and fresh. Whether I’m creating a gold embossed napkin or a logomark that will be projected on the side of a 5-star hotel, I strive to make each event design exceptional and memorable.

Billboards (OOH)

Mission Federal Credit Union & Sempra

During Sempra’s 25th anniversary year I was honored to create an OOH campaign that ran in Times Square and Silicon Valley. Additionally, I also created environmental signage for the New York Stock Exchange too. These activations were impactful, dynamic and achieved instant brand recognition. 

At Mission Federal Credit Union, I enhanced and revitalized their outdoor and mobile advertising campaigns. Your message has to be concise and smart. Brand recognition is key; the logo mark must be clear. I alternated designs seasonally: the first established the brand and featured elements unique to Mission Fed; and the second design series helped infuse diversity and inclusion into their campaigns. I am very proud of the work I did on these campaigns, whether it was a bus, billboard, van, or mobile shelter. It was always satisfying to know how widespread, well-received, and successful my Mission Federal Credit Union advertising campaigns were.

Brochures & Reports

Various Clients, 2007 – Present

I have been working on multi-page booklets and programs for over 16 years. I enjoy making content-rich documents easy to digest, and I specialize in simplifying and structuring content specific to its audience. It is important to remind my design clients (both internal and external) that while they are my customer, ultimately it is the end user that needs to be able to utilize the document. In this case, utility versus aesthetic sensibility is essential for successful design. It is my challenge to balance these two key factors when determining a creative solution. Whether it’s creating a booklet for older patients navigating a healthcare system, a pamphlet for multi-lingual adults navigating a diabetes diagnosis, or simply an event program that highlights speakers and keynotes, crafting clear and creative solutions is vital when designing multi-page brochures.

Scripps Health - Diabetes Basics

Scripps Health - Update Magazine, A quarterly publication

Scripps Health - Heart Failure Brochure, Spanish Edition

Mission Federal Credit Union - 2015 Annual Report

Todd + Jacob had a clear vision for their special day. Their goal was to keep it modern, clean, masculine, elegant and above all else not “basic”. The result was a distinguished approach; no script fonts allowed, and the only florals permitted were the live flowers on the table settings!

I developed a logo mark that helped established the event identity. We rolled out the graphics on their wedding website too, to ensure the branding was seamless. I also created a favicon that was used in partnership with, and in lieu of with the T+J logo mark.

The couple hired one of my favorite illustrators (Tyler Feder) to create a custom portrait that we applied to items like the drink menu, gelato cups and water bottles. Her illustration added a bit of whimsy to the other branded pieces, a nod to the couple’s fun spirit.

In addition to the wedding suite (which included outer envelopes, inner pocket envelope, mounted invitation, details card,RSVP card, enclosure and Sunday brunch invite) I also worked on their save-the-date card, digital deliverables for their wedding website, day-of artwork (menu place settings, table-top signage, aforementioned giveaway items and thank you cards.

I’m incredibly proud of this wedding suite, it was truly an honor to work with this sweet couple!