Rainbow Labs: Violet Visionary Awards
I recently had the opportunity to work with Rainbow Labs on their inaugural Violet Visionary Awards event. The event recognized extraordinary leaders within the LGBTQIA+ community who are paving the way for the next generation of queer and gender nonconforming youth.
The night was hosted by iconic drag queen, Nina West (RuPaul’s Drag Race), and award recipients included VINCINT and Ashlee Marie. The celebration also featured live performances by legendary Ballroom Houses (the Incomparable House of COMMES de Garcon, the House of Lanvin, and the House of Balmain).
Year
2024
Client
Rainbow Labs
The process
The project also required establishing brand architecture and defining how this new award program would live within the Rainbow Labs ecosystem. After we sorted out those specifications, we dove in to creative.
The team knew they wanted this event to pay homage to the ballroom scene and anchor on a violet color palette (a nod to Spirit Day - an annual LGBTQIA+ youth anti-bullying movement).
I created several bespoke mood boards to evoke the celebratory nature of the event, while also paying homage to the community leaders of yesteryear.
Ultimately, the client chose a direction that was an evolution of the Rainbow Labs brand expression. And by closely aligning The Violet Visionary Awards identity to it’s host org, we ensured brand recognition and cohesion.
Event suite deliverables included: digital save the date, email invitation, event landing page, customized giveaway items (candle and clack fan), exterior/interior signage, and keynote presentation.
P.S. If you don’t know about the amazing work Rainbow Labs does for LGBTQIA+ youth, I highly recommend checking them out!
